Insights on Email Automation in Shopify plus vs Shopify advanced

shopify plus vs shopify advanced

Email automation is a powerful tool for e-commerce businesses aiming to enhance customer engagement and streamline marketing efforts. When choosing between Shopify Plus vs Shopify Advanced, understanding the differences in email automation capabilities can significantly impact your decision. This article delves into these differences, providing insights to help you make an informed choice.

Understanding Email Automation

Email automation involves using software to send pre-scheduled emails to customers based on specific triggers or actions. This strategy allows businesses to maintain consistent communication with their audience without manual intervention. Key benefits include personalized customer experiences, increased efficiency, and improved marketing ROI.

Shopify Plus vs Shopify Advanced: An Overview

Shopify Advanced is designed for growing businesses that require more sophisticated features than the basic Shopify plans. It offers advanced reporting, third-party calculated shipping rates, and up to 15 staff accounts. On the other hand, Shopify Plus is tailored for high-volume merchants needing enterprise-level solutions. It includes all features of Shopify Advanced, plus additional benefits such as dedicated account management, customizable checkout, and increased API access.

Email Automation in Shopify Advanced

In Shopify Advanced, email automation can be managed through various third-party apps available in the Shopify App Store. These apps integrate seamlessly with Shopify, allowing merchants to create automated workflows based on customer behaviors such as abandoned carts, product recommendations, and post-purchase follow-ups. However, the level of customization and advanced segmentation might be limited compared to Shopify Plus.

Email Automation in Shopify Plus

Shopify Plus provides more robust email automation features, thanks to its advanced APIs and exclusive access to Shopify Flow. Shopify Flow is a powerful automation tool that allows merchants to create complex workflows without any coding knowledge. This includes advanced email automation workflows that can trigger emails based on intricate conditions and multiple criteria, offering a more personalized customer experience.

Key Differences in Email Automation

Customization and Flexibility

In the debate of Shopify Plus vs Shopify Advanced, one major differentiator is the level of customization and flexibility in email automation. Shopify Plus allows for deeper integration and more advanced customization options, which can be crucial for businesses with complex needs. With Shopify Advanced, while effective, the customization is relatively limited, relying more on third-party apps which might not offer the same level of depth as Shopify Plus’s native tools.

Integration with Top Shopify Agencies

Merchants using Shopify Plus often engage top Shopify agencies for their email automation and overall store management. These agencies bring expertise in leveraging the full potential of Shopify Plus’s features, including email automation. For businesses using Shopify Advanced, working with a Shopify app development company can enhance their email strategies, but the integration might not be as seamless or powerful as with Shopify Plus.

shopify plus vs shopify advanced

Considerations for Choosing Between Shopify Plus and Shopify Advanced

Shopify Plus Price Increase

One of the factors that might influence the decision is the Shopify Plus price increase. While Shopify Plus offers superior email automation capabilities, the cost is significantly higher than Shopify Advanced. Businesses need to evaluate if the enhanced features justify the additional expense.

Is Shopify Plus Worth It?

When contemplating whether Shopify Plus is worth it, it is essential to consider the long-term benefits of advanced email automation. For businesses experiencing rapid growth or those with complex email marketing needs, the investment in Shopify Plus can lead to higher efficiency and better customer engagement.

Shopify Plus Migration

Migrating to Shopify Plus from Shopify Advanced involves a detailed process. During Shopify Plus migration, businesses can leverage advanced email automation tools to re-engage their customer base and improve conversion rates. This transition can be facilitated by working with Shopify management services that specialize in migrations.

Benefits of Email Automation

Improved Customer Engagement

Email automation in both Shopify Advanced and Shopify Plus enables businesses to engage customers with timely and relevant messages. Automated emails can be tailored to customer behavior, ensuring higher open and click-through rates.

Increased Efficiency

By automating routine email marketing tasks, businesses save time and resources, allowing teams to focus on strategic initiatives. This efficiency is more pronounced in Shopify Plus, thanks to its advanced automation tools.

Enhanced Customer Experience

Personalized automated emails contribute to a better customer experience. Whether through welcome emails, order confirmations, or post-purchase follow-ups, businesses can build stronger relationships with their customers.

Choosing the Right Plan for Your Business

Shopify Advanced Plan

The Shopify Advanced plan is ideal for businesses that require robust e-commerce functionalities without the need for enterprise-level solutions. It provides essential email automation capabilities through third-party integrations, suitable for growing businesses.

Advanced Shopify Features

The features of Advanced Shopify include comprehensive reporting, third-party shipping calculations, and extensive staff account management. These features support effective email automation, although not as advanced as Shopify Plus.

Benefit of Shopify

The benefit of Shopify lies in its flexibility and scalability. Both Shopify Advanced and Shopify Plus offer scalable solutions that grow with your business, ensuring your email automation needs are met at every stage of growth.

Leveraging Shopify Local Development for Email Automation

Shopify local development allows developers to create and test email automation workflows in a local environment before deploying them live. This ensures that any issues can be addressed early, providing a seamless customer experience. Both Shopify Advanced and Shopify Plus support local development, but the latter offers more advanced tools and integrations.

Working with Shopify Plus Designers

Shopify Plus designers can create custom email templates and automation workflows that align with your brand’s identity. Their expertise ensures that your automated emails not only function well but also look professional and engaging.


In the comparison of Shopify Plus vs Shopify Advanced, the choice ultimately depends on your business’s specific needs and growth stage. For those seeking advanced email automation capabilities and willing to invest in a more robust platform, Shopify Plus is a superior choice. However, Shopify Advanced still provides strong email automation tools suitable for many growing businesses.

Understanding the Shopify system requirements and working with top Shopify agencies can further enhance your email automation strategy, regardless of the plan you choose. Whether opting for Shopify Advanced or migrating to Shopify Plus, the right approach to email automation can drive significant improvements in customer engagement and business efficiency.


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