Marketing & Growth
Growth Marketing & Demand Generation Manager
Remote|Full-Time|4–7 years|India, North America & International Markets
About the Role
- Hubops is looking for a Growth Marketing & Demand Generation Manager to develop and execute marketing strategies that strengthen enterprise visibility, attract relevant decision-makers, and generate measurable business opportunities.
- This role sits at the intersection of commercial strategy, enterprise marketing, market intelligence, and demand generation.
- You will build integrated programs that position Hubops as a trusted technology and consulting partner while connecting marketing performance to commercial pipeline development.
- We are looking for someone who understands that enterprise marketing is not simply about generating traffic, publishing content, or increasing social media activity. It is about influencing the right audiences, developing market credibility, and creating opportunities for meaningful client engagement.
What You'll Do
Growth & Demand Strategy
- Develop integrated B2B demand generation strategies aligned with Hubops' priority services, industries, and markets.
- Build account-based marketing programs targeting selected organizations and buying committees.
- Develop coordinated organic acquisition strategies using research, executive content, digital channels, and direct audience engagement.
- Design segment-specific campaigns for application modernization, AI, cloud, system integration, and technology consulting.
- Establish clear definitions for marketing-sourced leads, sales-accepted opportunities, and pipeline contribution.
Campaign Development & Execution
- Lead multichannel programs across LinkedIn, email, search, industry publications, professional communities, and partner channels.
- Coordinate campaign planning, messaging, content production, audience segmentation, and distribution.
- Develop initiatives involving webinars, research reports, digital briefings, executive insights, and industry-specific campaigns.
- Work with sales teams to create targeted account engagement and follow-up programs.
- Optimize landing pages, conversion journeys, and campaign performance based on measurable evidence.
Marketing Intelligence & Optimization
- Monitor campaign performance, audience engagement, conversion quality, and sourced pipeline.
- Analyze channel performance to identify where marketing efforts contribute most effectively to commercial opportunities.
- Develop marketing dashboards and executive performance reports.
- Implement systematic testing of value propositions, messaging, audiences, and campaign approaches.
- Collaborate with research and consulting specialists to create differentiated market narratives.
Commercial Alignment
- Build consistent collaboration between marketing, business development, enterprise sales, and consulting teams.
- Develop lead qualification processes and coordinated sales handover practices.
- Support strategic account development through account-specific campaigns and content.
- Identify opportunities to increase engagement with existing clients and relevant industry audiences.
What You'll Bring
- 4–7 years of experience in B2B growth marketing, demand generation, enterprise marketing, or technology services marketing.
- Experience developing marketing programs that contribute to qualified leads and sales pipeline.
- Strong understanding of B2B buying behavior and long-cycle enterprise purchasing decisions.
- Familiarity with account-based marketing, marketing automation, CRM, analytics, and reporting.
- Experience working with LinkedIn, email campaigns, content distribution, and organic acquisition channels.
- Strong analytical ability and commercial awareness.
- Excellent writing, messaging, project management, and cross-functional communication skills.
Preferred Qualifications
- Experience in IT services, SaaS, management consulting, or enterprise technology.
- Knowledge of international B2B marketing and North American buyer audiences.
- Familiarity with HubSpot, Zoho, GA4, LinkedIn Campaign Manager, or comparable platforms.
- Experience with research-led marketing, thought leadership, webinars, and partner campaigns.
What Success Looks Like
- Increased qualified enterprise engagement from priority accounts.
- Growth in marketing-sourced and marketing-influenced pipeline.
- Improved conversion from relevant visitor or audience engagement to sales-qualified opportunities.
- Stronger integration between marketing activity and commercial outcomes.
- Sustainable organic growth supported by repeatable demand generation programs.
Why Join Hubops
- Shape the growth strategy of an expanding enterprise technology company. You will have the opportunity to build research-led campaigns, develop sophisticated commercial programs, and connect marketing investment to meaningful client relationships and measurable business results.